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A Review of “Super Rich” by Russell SimmonsMay 15, 2011
Published under: Book Reviews
What do you get when hip hop meets the consciousness movement?
Well, you get Russell Simmons’ new book, Super Rich.
And, don’t let the title fool you. Although Russell may be a super rich hip hop mogul, this book is not about creating wealth and a lavish lifestyle. Instead, Russell provides a road map for his fans to jump start their spiritual evolution. In describing his journey – from hip hop promoter to promoting spiritual well-being — he offers insights into how he ditched his street mentality and simplified his life by meditating and practicing yoga. Interspersed among these observations are quotes from many sources including Gandhi, Yogananda, Lao-Tsu, the Maharishi, and the Bhagavad Gita.
Super Rich provides readers with simple, straightforward principles that will help them grow rich in mind, body, and spirit. Writing in a down-to-earth street smart style, Russell conveys the notion of spiritual transformation in terms that the hip hop generation can relate to. Where else can you find the Law of Attraction explained from the perspective of the pimp-ho dynamic. By promoting what he calls the “2 C’s” — consciousness and compassion — his goal for each day is to be more awake and less distracted. Ultimately, he wants his readers to cultivate and maintain their creative inspiration – which is the key to true happiness.
In full disclosure, I’m a hip hop fan from way back. And, I was lucky enough to see Russell’s brother’s group, Run DMC, several times back in the 80’s just as they began getting airplay on MTV. So, I truly enjoyed reading how his personal and business experiences impacted his spiritual development — both positively and negatively.
I highly recommend this book to anyone that’s looking for a good read – and perhaps a little spiritual enlightenment.
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